You could utilise similar strategies from these brand marketing stories to improve your brand image and increase revenue.
Here are the five (5) most creative campaign ads of all time;
- Just do it- Nike
Nike’s slogan “Just do it” is a recognised business statement worldwide. You will find it on wears, billboards, bags, and even memes. At first, the advert appears inauspicious, but the slogan remains intrinsic to the athletic brand to date.Wieden + Kennedy created this campaign for Nike’s first television commercials to promote fitness activities like cross-training, jogging, walking, and basketball. Dan Wieden, the co-founder of the Nike advert campaign, said “The night before the commercial presentation, I thought of a unique tagline that speaks directly to every hardcore athlete.However, in a 2009 documentary, Wieden confessed that Nike’s slogan idea sparked from Gary Gilmore’s (a convicted murderer) word before his firing squad execution. Gary’s last words were “Let’s do it!”.“There were shrugged shoulders when I brought up this idea. Creatives thought it didn’t not add up, but we let it slide” Wieden said. However, the public response was astonishing. Wieden + Kennedy, and Nike started receiving sporadic letters and calls after the marketing campaign.
For some reason, the athletic community resonated and still resonate with the slogan and even individuals with zero sports connections live by the words.
Nike uses this slogan for their advert, especially for those targeted to empower women in sports. Severally, Nike’s ads concludes with, “Just do it.”
Connecting with their audience without deviating from the company’s value makes this ad campaign effective. When creating a business advert, align your customers and clients to your brand by connecting with them emotionally.
- Like a girl – Always.
The #likeagirl ad by Leo Burnett have received countless awards. It has more than 55 million YouTube views. Always, is a global period hygiene brand with more than three decades of market experience.
To stay ahead of competitors, the company partnered with top advertiser, Leo Burnett, for a campaign that would make their product unique in the market. After Leo brainstormed with his team, his work became the world’s #1 viral advert video. It gained more than 4 billion impressions across different social media platforms.
The idea behind the Always ad slogan is to improve women’s confidence. The campaign aimed to turn sexism against women into a motivational source. Rather than young girls and women been vulnerable to criticism, the ad sought to inspire them to be comfortable in their skin while embracing their feminine nature. This ad campaign won numeorus awards including D&AD Pencils, Emmy Awards, and Short Industry Award, among others.
When creating ads for your audience, acknowledge their challenges. Take a stand on issues that affect your target client. However, do not delve into every societal issue. Select the ones related to your services and be diplomatic with your support.
3. Share a Coke – Coca-cola
The “Share a Coke” ad campaign started in Australia to change traditional perspectives about the Coca-Cola brand. It aimed to inspire happy moments among locals and build a more personal client relationship.
The campaign started when Coca-Cola wanted to encourage drinking their world-famouse Coke drinks in groups. Soon, the world adopted the slogan as countries like China and Israel and personalities like Selena Gomez jumped on the campaign to suit them. Words like “share a Coke with a printed nickname/first name” were common. Selena’s post about the campaign garnered over 7 million Instagram likes.
The Share a Coke campaign hinges on the customer’s personal Coke experience. Coca-Cola wants its consumers to feel a sense of ownership.
For your business, you should conduct in-depth research on your market behaviour before getting clients familiar with your brand through social sharing.
4. Year in search – Google.
Google’s year in search is not the oldest ad business campaign but it has grown among the most powerful ones ever. It is a mini-platform that provides overviews of trendy topics and most search terms on the internet. The campaign assists internet surfers to manage time searching for the right content.
“Year in Search” first started as Zeitgeist, a public report for the most Google search words within the year. In 2010, it became a short video content hub for information. Currently, there are many upgrades to the entire search process.
Creating “Year in Search ” implies Google wants to keep their users updated with accumulated information over the years, showing that they care about their user’s interests.
Always remind your clients how your services solved their problems. Your ad campaign should reflect brand identity with uplifted content.
5. Get a Mac- Apple.
Get a Mac stands out among other Apple campaigns. It is a short debate that juxtaposes using Macbooks over PCs. Actors from the ad scenes played computer roles. The Apple brand portrays the Mac as a confident, personal, relatable, and well-fit choice.
The ability to explain your product benefits to your business audiences helps them see reasons to use your brand over your competitors. Apple did that with the “Get a Mac” ads, do the same for your business.
Ad campaigns help you connect with your audience and achieve target business milestones. To create a great ad campaign, it must sell your brand, and be catchy, and memorable.
At Boldfruit, our creativity gives your brand a competitive edge. To get started with any of our services, mail us at info@boldfruit.com
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