Top 15 Marketing Tips for Fashion Brands

Long gone is the era when fashion brands struggle to be seen and smaller brands are shrouded by bigger designers and brands. Now, you don’t have to spend a fortune on brand awareness. With digital marketing, you can enjoy as much publicity as bigger brands and it gets better when you combine it with traditional marketing strategies. Digital marketing puts your brand and products in front of consumers around the world. It is a crucial marketing pillar that has caused the creation of departments dedicated to making it work in several companies across the world. However, digital marketing will only work when you follow the right process. In this article, you will find the best marketing tips for fashion brands. 

Top 15 marketing tips for your fashion brand

1. Have a Strong Social Media Presence: Create social media accounts for your brand on different social media platforms like Facebook, Pinterest or Instagram. Build up relationships and trust in your target audience through the content on your page. Put up clear, professionally taken pictures of your products, and share videos about your brand. Your Instagram posts should have hashtags because they help to categorise your posts and make the algorithm push your content to users who need to see it.
   To make content creation and consistency easier, you can create a content calendar that will help you plan your social media posts, including the date and time they will be posted across your social media accounts.
2. Try Facebook Ads: Facebook is one of the top marketing platforms in the world and it has over 2.95 billion active users. Imagine your brand being seen by millions of people across the globe. Now, imagine the revenue you’ll generate with constant ads. Facebook ads help you target your ideal customers based on their age, gender, interests and down to their location. They are affordable and you have the option of creating different types of ads.  It’ll only cost a few naira or dollars to run an ad.
3. Engage the Services of a Social Media Influencer: If you have collaborated with influencers to promote your fashion brand, you are on the right track. Influencer marketing is engaging the services of a celebrity, socialite or social media personalities to promote your brand. Influencers have a large following on social media and have built up trust in their followers over the years. Their fans and followers trust their purchase choices and recommendations.
4. Email Marketing: When you send a direct email to customers about your product or brand, what you are doing is called email marketing. It involves sending personalised emails to the people on your email list which spurs them to take action. This action might be signing up for an upcoming event or making a purchase.
   The aim of email marketing is to make sales and remarket your product to old and potential customers. It is also done to create awareness about your brand and turn leads into customers or clients.
   To begin, you need to have an email list of your target audience and existing customers and clients. You want to avoid sending unsolicited emails to several people who didn’t subscribe to your email list as this will only end up in the spam section, and it won’t convert prospects into customers.
   Typically, creating an email list requires that you get the attention of your prospects with a lead magnet. A lead magnet could be a coupon, an invite to an online event, short e-book, pdf, or video. It should be short, provide useful information, and be irresistible.
5. Create an Online Style Guide: A style guide makes it easy for customers to make purchase decisions, and it creates awareness about new products or collections. It could be a collection of photos of your products or a video that teaches customers how to use your products. Your style guide should feature carousels, slideshows or colourful and beautiful photos or articles about your products.
6. Website/App: Shopping is easier and convenient when customers can easily navigate your website and browse through your catalogue. When prospective customers come to your website, they should be able to easily get the size and measurement of your products, place orders, and check-out.
7. Periodically Audit your e-store: Audit your website, social media pages, and app from time to time. Ensure your website or e-stores are mobile-friendly and user-friendly. Your blog posts should be updated and feature the latest trends and news about your product and the fashion industry. Your app should be updated regularly to bring it up to par with the latest technologies. Your website can be audited yearly or bi-monthly to determine its performance and to identify the areas you need to put in more work.
8. Remarketing to Customers: Not everyone who comes to your website,  viewed your ads or downloaded your app and signed up for an account will make an immediate purchase. However, this is good because it is an indication of their interest. Some go as far as putting products in the shopping cart but won’t make a purchase. Remarketing involves using cookies to show shoppers ads that remind them of the product they had shown interest in.  It could be in the form of an email reminding them of the abandoned carts on your website.
9. Be Consistent: Initially, it may seem like your marketing efforts are not paying off but if you are consistent, it’ll yield the results you desire.  When you are consistent in your business, you’ll build up trust and credibility in your brand over time.
10. Give back to the Community: Giving back to the community is another effective way of creating awareness for your brand and connecting with people. Running giveaways through contests and challenges drive traffic to your social media accounts. 
11. Video Marketing: Videos build more trust in your brand and boost sales. The fashion world runs on aesthetics. To this end, you should invest in a good camera to create unique videos that tell your brand story. Videos of your products also allow your customers to see the size and fit of the clothes on the person wearing them. Video marketing increases engagement, boosts SEO and appeals to Millennials and Gen Z. Recent research shows that 60% of Millennials engage better with a video than they do with newsletters. 
12. Leverage on the Latest Technologies: The expansion of technology and the latest technological inventions have made a great impact on the fashion industry. Many fashion brands use AI (Artificial intelligence) to improve and increase sales, predict trends and serve their customers better. 3D printing, e-commerce, and blockchain are some of the technologies fashion brands are leveraging. 
13. Get Feedback from your customers: To improve your customers’ shopping experience, you have to get regular feedback from them. Getting feedback from customers also tells them that their opinion matters and their satisfaction is your priority. This creates a positive image for your brand. 
14. Affiliate Marketing: This type of marketing is a process where your partners (business platforms, or individuals) promote your business and they get a commission. This is a great way to build up brand credibility and trust. 
15. Participate in Fashion events: You can collaborate with other fashion brands, models or designers to organise a fashion show. Attending fashion shows is necessary for your growth and exposure in the industry. You’ll not only connect to top fashion designers, but you’ll get first-hand information about the trends in the fashion industry. It is also another way to get the attention of potential customers and create awareness for your brand. 

Conclusion

The combination of the tips above along with expert branding strategies from Boldfruit Brand Agency will boost your brand visibility and sales beyond set metrics. 

For more info on our services, send a mail to info@boldfruit.com or call +2347035254913.