Digital platforms have evolved and have changed the way we do business. For example, the popularity of social media has exploded, with giants like Facebook, Instagram, and TikTok attracting millions of users around the world. We have also seen an increase in the use of mobile technology and applications, which has led to an increased demand for online services.
All of these have urged businesses to seek the best digital platforms to enhance business operations and help them scale.
In this article, we share the best digital platforms for businesses in 2023 and how you can leverage them.
So what are they?
- Social Media
Social media has huge potential in marketing and advertising as its utilisation is beyond virtual interaction but also as a venue for e-commerce. According to the 2021 report by Digital Around the World, social media users increased to over 4.48 billion which is 56.8% of the world’s population. Globally, people spend an average of 2 hours and 25 minutes daily on social media.
The more visible your brand is on social media, the greater your engagement. In a survey conducted by SproutSocial, when customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor.
With these figures, you can be sure to attract and build a loyal customer base with the right kind of content targeted at the right people.
- E-Commerce Websites.
Nowadays, your business doesn’t need to have a physical address before it can offer services or products to people. Even if your business does have a physical address, you can boost your revenue and customer reach by making online shopping possible for your (prospective) customers.
Websites like Amazon, eBay, Etsy, Shopify, Jumia, etc. are platforms where your consumers can make online purchases of a wide variety of your products. These platforms have enhanced the shopping experience with fast, secure, and convenient shipping options.
E-commerce is one of the best digital platforms for businesses as it enables you to reach more people, make your customers and prospects access your products and services easily, and build a global brand.
- CRM Software
In close relation to e-commerce websites is Customer Relationship Management (CRM) software as it helps businesses retain relationships with their customers. Customers are of the utmost importance to companies, so they must take care of their relationships with them. Without customers, there is no business. This is why it is important to leverage every tool and strategy out there to keep your customers loyal to your brand.
Customer Relationship Management (CRM) software allows companies to maintain control of their relationships with customers and monitor their marketing campaigns, allowing them to manage accounts and leads, and better analyse the company’s performances. This is why your business needs to invest in Customer Relationship Management (CRM) software to control build and sustain long-lasting relationships with your customers. A happy customer is the end-goal
- Cloud Storage
Another important point for companies in the digital world is access to data. Digital tools for cloud storage, such as Google Drive, can be of great help as they allow collaborators to access information from anywhere, work together on the same document, and have updated versions at all times.
With cloud storage, you can never lose important business information. And even if you decide to change the physical location of your business, you can always have access to your records in real time and from anywhere around the world.
Conclusion
Digital platforms have had a significant impact on our lives; from social media to e-commerce, these platforms are changing the way we work, play, and shop. Also, with the rapid advancement of technology and the constant evolution of these platforms, we are likely to see more significant changes. Digital platforms have transformed the way we live, communicate, and do business, and their impact will continue to be relevant for years to come.
The above-mentioned platforms can help your business keep up and stand out in 2023 and beyond, but only if you adopt them in the right way.
At BoldFruit, we have all the services your business needs to succeed in the digital world. We can help you make the most of these digital platforms.
Contact us today.
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